In June 2019 Google released a Core Update. This is a Broad Core Algorithm update that was rolled out on June 3rd. It has been reported that websites have experienced both positive and negative results.
To be honest I never noticed any big impact but I have observed positive experiences with rankings on my websites.
One of my websites in the past would go down in rankings if I did not blog much on it. However, I have noticed that this is no longer the case and the main keywords for the website are staying in the top 4 positions on the 1st page of Google.
Do you know why that is?
There is a very important reason, which I am going to explain to you now.
Quality Content
You see Google wants content that is ‘pillar’ style. Content that is thorough through and through with your explanation.
If you have experienced your website rankings going a bit loopy of late. Try not to worry about it too much. It is actually quite normal when you have these algorithm updates!
These Google updates will impact websites at different times. So your blog may experience a rise or decline in rankings before other blogs get affected and this scrambles the correct ranking results at first. Indeed, it can take many weeks before the stormy ocean settles after weathering a major algorithm update.
As mentioned above, based on my own rankings with some of my websites, it looks like Google is pushing forward in rewarding unique and exceptional content.
Any content that is true to the words quality and unique is becoming the foundations on how to rank for a keyword in Google that will lead to SEO success.
You may have heard the argument that these days you would not see much content ranking on the first page of Google that has less than 1000 words.
This is very true and I agree but from my own experiences on some of my mini-niche sites, there are always exceptions to the rule.
I have ranked on the first page of Google with words of 500 and less.
Size Isn’t Everything
It all depends on the competition and for seriously competitive keywords (phrases) then you are looking at 2000 – 5000 words of quality content.
Do you want to read 500 words that are simple and to the point that gives you all the information you need to know? Or are you willing to read 5000 words that don’t really amount to anything? Where the 5000 words are just waffle and the blogger or affiliate marketer is doing what I call ‘word stuffing’ for SEO purposes?
It should be pointed out and I have discussed this in passed about writing shorter blog posts versus longer ones, that you should not go crazy with writing 2000 – 5000 words just for the sake of writing to rank in the search engines.
Some of your posts might be 500 – 1000 words, some might be 1000 – 2000, and some much more.
Just right naturally and it will depend on the topic being discussed. As long as you make sure that your explanation is thorough.
So just keep focusing on your writing good content that is offering super value. Work on your engagement for that content. Also, keep your focus on the ‘low hanging fruit’ (low competition keywords) and you will able to navigate the stormy seas of algorithm search engine changes.
Become an SEO Pro
If you can get your keywords to be under 100 QSR (Quality Search Results) using my recommended keyword research tool called Jaaxy, then you will experience positive results and will work up the search engines with every update that occurs. QSR indicates the number of websites that are competing for the same keyword or phrase in the search engines.
In October 2018, I posted the following review about Studiopress’s eleven40 Pro Theme, targeting the keyword: “eleven40 pro theme review”. I am also ranking for “eleven40 pro theme as well on the first page.
At the time of writing this post on August 2019, it is still ranking in the first top 3 positions on Google and Bing and has been that way consistently since it got indexed last year.
In fact, it has even increased in the search engines recently which I think has to do with Google’s recent Core algorithm updates.
If we look at what Jaaxy tells us about the keywords eleven40 pro theme review, eleven40 pro theme we can see that the potential to rank for eleven40 pro theme is a lot more difficult with an SEO of 86 and a QSR of 164 showing the competition is a lot higher than eleven40 pro theme review.
Yet we are ranking really well for eleven40 pro theme being on the first page.
The screenshots below from Google and Bing show how we are ranking for the keyword eleven40 pro theme review.
I get these kinds of excellent ranking results due to the Education provided at Wealthy Affiliate University on SEO, writing quality content, building an online business, along with using the accurate and world’s #1 Jaaxy Keyword Research Tool.
The point here is that no matter what changes on the internet with Google’s Algorithm Core Updates are thrown at you. Your websites will continue to build in the search engines increasing traffic and therefore sales to your business because you are doing things correctly with Wealthy Affiliate and Jaaxy.
You can try out Jaaxy for Free using the widget I have provided below.
Did you get hit by Google?
What kind of experiences have you had with your own websites since these changes with Google have occurred? I would love to hear your feedback on what you are experiencing with your own rankings.
How has your website traffic been impacted? Has it gone up? Leave your thoughts in the comments below.
Good article.
Thank you!