The purpose of this discussion is to show you how the Infopreneur business plan can be easily implemented in the online world. This will allow you to go on to generate a multiple lead generation system with unlimited income streams.
If not already done so it is highly recommended that you review the following article on how to make money online as an Infopreneur, before following the information discussed here.
This article is the second chapter in many different follow-ups in the Infopreneur series that I am publishing on this site.
It is no mystery that having a well thought out process and business action plan, makes all the different between success and failure.
It will allow you to move at a fast and steady pace, knowing that you have tried to avoid any overlooked mistakes and deployed hindsight as much as possible.
The Infopreneurial Business Blueprint
There are three components of the Infopreneurial business plan that need to be in place.
- A Sign-in Opt-in Form or Lead Capture Page
- A Front End Offer
- An Offer on the Back End.
Sign-in Opt-in Form
Prospects are people whom are interested on what you have to offer but are not ready to buy. Perhaps they are interested in figuring out a problem or something that you communicate and teach.
The last thing you want to do is to have these people leave your website without getting their email address.
If you can get your prospect to offer their name and email address in return of a free giveaway then you can market to them on your email list.
A free giveaway is a product of relevant value to them that you would provide. This motivates them to sign up providing their email and name which you can then market to.
Over a period of time they will perhaps be more interested in purchasing something that you have to offer, after you have given them constant free great content that is important to them.
The free giveaway can be in the form of a video training series, an eBook or newsletter.
When you have their email address you can send them follow-up messages so they can get to know you better and build trust. Offering FREE content and building TRUST will in the end eventually generate sales.
Front End Offer
The next stage in this proven business model of Infopreneurship is what is known as the front end offer. It is the most promoted product or service for sale. It is called ‘Front End’ as it is the start of the buying relationship with you and your customer. It is the most likely product that the prospect will buy.
The front end offer can be in the form of a series of how to videos, eBook, a manual, and so on. These kind of offers are in the low or cheap price range and they need to be a really good value for money.
In addition you want to think about what the price should be, considering that a $7 cost or a $19 cost, as an example. The customer will more likely part with $7 but will be more hesitant with spending $19.
Your new client must feel that their money was well spent when buying a front end product. In this way, they are likely to buy again on a back end offer, or an exclusive offer only available to your clients.
The Back End Offer
These kinds of offers are usually promoted to customers whom have purchased the Front End Offer. This allows them to pay more to get more value. This value may be more information, an upgrade, or expanded knowledge of the topic. The back end products are usually cost more.
The majority of clients will most likely ignore this back end offer since they do not want to spend more to get more. But some will and it does not take that many customers to purchase your back end product to generate significant revenue.
As an Infopreneur you should aim to provide a continuity program. This would be a monthly membership fee or something else that requires recurring purchases. However, only do this if it is appropriate to your niche.
By doing this then you have a system in place that provides a steady stream of income. As you build your list of customers you are not only increasing your income with increasing multiple revenue streams, but also for every month in the future. Makes perfect business sense!
Your Cash Engine
To conclude, a sign-up opt-in form is all about showing how awesome you are! It is for people whom are not ready to buy and are invited to take a FREE offer in exchange of providing their name and email address. It also is the start of building a relationship and its all about good relations in the end.
The front end offer product is where the buying relationship starts to happen. This is about converting your leads into hungry buyers whom will make you money with offering them a low cost offer. In return you give them a great product of superior value.
The back end product is usually available to existing customers only. It provides them to buy more to get more and these products are generally more expensive and can be part of a continuity program. Only a small amount of customers will purchase but the revenue potential is high when you have a loyal following.
Building Your Perfect Blueprint
The overall concept portrayed above for generating multiple income streams is not as complex as it looks at first glance. To get started in this highly creative pursuit generating your own income streams around your passions, look at how to get started online for FREE.
Let us recap what has been discussed above. If you look at the diagram I have created, it shows that this model has three core elements.
- The Sign-in Opt-in Form also known as a Lead Capture, is all about enchanting your prospects.
- It is for prospects whom are not yet ready to buy.
- It offers free valuable content that is relevant to them.
- The capture will require them to give their email and name.
- Front End Offer starts the buyer relationship with your new client.
- It is usually the first product purchased.
- It is the process of converting the prospects or leads into happy customers.
- The initial offer will be of a low price.
- It will provide lots of great value.
- Back End Offer lets existing customers buy more.
- It is really for existing customers giving them an exclusive.
- Allowing clients to pay more to receive more.
- Such an offer will be more expensive than the front end offers.
- Only purchased by a small number of customers but the return is high.
- Good to be used as a continuity program, such as a monthly membership.
Start Implementing Today…
So how to you go about taking action on the infopreneurial business concept that has been discussed? Simple, you need to have at your disposal a proven concept for earning multiple revenue streams online, that will allow you to become a highly successful infopreneur.
I always suggest and refer to my #1 Recommended Training System, this will allow you to start for FREE and without being overwhelmed as you establish an authority in your niche.
When you are starting out and learning how to be a successful Infopreneur you need to carry out your own feasibility study, and understand what is realistic and practical for you. Allowing you to start small, then later become more ambitious. Creating a business concept that will generate income streams based on your personal goals and passions, with the internet being an unlimited market.
Do you have any questions? I am always available to assist you, so feel free to comment below.
I wish you all the Success in the world in starting your own online business!